The Story Behind Maximum Animal Health
Over 30 years of working with horses, asking questions and looking beyond the obvious.
What began as a determination to better understand problem horses led to the development of Maximum Gut Health – and eventually a range of nutritional supplements for horses, dogs and cats.
Founded by Sam Banham.
Built on experience, curiosity and a commitment to quality.
Where It Started
I’ve spent over 30 years around horses, including many that had been labelled difficult or problem horses.
For years I worked alongside a horseman, helping with problem horses, co-writing his books, producing his videos and managing his social media. Through that work, I’ve met everyone from international riders to everyday horse owners, and one question has always interested me: why do horses change their behaviour?
Ulcers were something we came across regularly. Not in every horse, but often enough to notice a pattern. Horses would be treated, improve, and then the problems would return. It made me question whether we were always looking at the whole picture.
I’d also spent years watching horses at the collecting ring. Sometimes I’d notice a shorter stride on the right hind, or a horse swinging that leg slightly outwards. Others struggled to change behind or push off over a fence. They weren’t necessarily lame, but something didn’t look quite right.
Then I attended a lecture by Dr Deborah Carley, founder of Thunderbrook Equestrian, about the horse’s hindgut, its anatomy and how digestive discomfort might affect a horse.
It was one lightbulb moment after another. Suddenly, I had a possible explanation for some of the things I’d been noticing for years.
That was the beginning of Maximum Gut Health.
What I hadn’t anticipated was the feedback that followed. Customers started telling us about changes they’d noticed in their horses that went well beyond the reasons they’d originally bought the product. Those conversations opened my eyes to just how important digestive health could be.
Setting the Standard
Maximum Gut Health set the standard for everything that followed.
I worked with consultants and experts in animal nutritional formulation to develop the rest of the range, using meaningful levels of carefully selected ingredients.
I wanted owners to be able to see and feel a difference in their animals, rather than simply feed a supplement and hope it was doing something.
We believe in being transparent about what goes into our products, which is why we publish our ingredients and quantities.
Quality Matters
Our UK products are manufactured in a UFAS-certified, NOPS-accredited facility, and we undertake independent laboratory testing in Newmarket as part of our prohibited-substance risk management.
What began with one equine supplement has grown into a range for horses, dogs and cats, with Maximum Animal Health now available in the UK, Europe, South Africa and Australia.
But we’re still a small, independent business, and everyday owners remain at the heart of what we do. Their observations, questions and feedback have helped shape Maximum Animal Health from the beginning.
Sam Banham
Founder, Maximum Animal Health
Not sure which product is right for your animal?
We’re always happy to talk through the range and help you make an informed choice.
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07764 404723
The Manufacturing Process
The Maximum Animal Health range of products contain carefully sourced ingredients that have been fully researched and formulated by equine nutritionist and are manufactured in state-of-the-art facilities in the UK.
MAXIMUM ANIMAL HEALTH CLEAN SPORT INFORMATION
Maximum Animal Health products are manufactured in accredited facilities that have in place rigorous quality control procedures to help reduce the risk of Naturally Occurring Prohibited Substances entering our products. We also work with one of the UKs top testing laboratories near Newmarket to maintain the highest standards of feed safety and clean sport.
Green Statement
At Maximum Animal Health we take our responsibility to environment seriously. We are working with our suppliers to reduce our environment footprint, and we take steps in every part of our business to think about every action we make in relations to our impact on the planet.